Gigi Hadid Celebrates the Holidays in Miu Miu With Preppy Style and Furry Friends

As the festive calendar approaches, holiday fashion often defaults to predictable iterations of velvet, high-shine sequins, and satin eveningwear. For Miu Miu’s Holiday 2026 campaign, however, Miuccia Prada takes an entirely different detour. Titled an “Uptown Fairytale,” the campaign transforms an opulent, wood-paneled townhouse into a theatre of domestic absurdity, led by longtime house muse Gigi Hadid alongside an ensemble cast that includes Louisa Jacobson, XiaoWen Ju, and Momo.

Captured through the signature lens of fine-art photographer Tina Barney and art directed by Christopher Simmonds, the campaign pairs heirloom-laden interiors and fragrant fir branches with an unexpected subversion of bourgeois dress codes. Styled by Lotta Volkova with beauty direction featuring luminous skin by makeup artist Carolina Gonzalez, combed-back waves held by tortoiseshell headbands by hairstylist Holli Smith, and natural manicures by nail artist Mei Kawajiri, the central fashion statement delivered by Hadid completely upends classic corporate tailoring in favor of erratic proportions, deliberate dishevelment, and whimsical seasonal companions.

Subverting Corporate Power Suiting

The key fashion takeaway from this look—spotlighted in Miu Miu’s holiday campaign—is the deliberate subversion of classic “Power Suiting” and prep aesthetics through erratic cropped layering and visible branding. Rather than approaching corporate suiting as a rigid uniform of authority, the ensemble dismantles the archetype entirely, reconstructing it through a lens of lived-in irony and sensual ease.

Hadid’s outfit masterfully executes four core styling principles that are quickly becoming blueprints for the modern fashion syllabus:

1. Deconstructed Neo-Preppy Layering

Instead of a traditional office ensemble, a crisp light blue button-down shirt is layered beneath an aggressively cropped, shrunken brown V-neck sweater vest. The tails of the poplin shirt spill out beneath the knitwear with an unhemmed, frayed edge, rejecting traditional polish in favor of purposeful rebellion. The micro-dimensions of the knitwear push the collar and shirt cuffs into sharp focus, recontextualizing collegiate staples into high-fashion architecture.

“True modern luxury lies in the tension between impeccable tailoring and calculated imperfection—it is suiting stripped of its corporate rigidity.”

2. The “Peek-a-Boo” Underwear Trend

The look utilizes a low-slung, low-rise trouser styling to purposefully expose a gray elasticated Miu Miu logo waistband, turning underwear into a key structural accessory. Anchored by a buckled leather belt slung beneath the waistband, this styling choice nods directly to late-’90s menswear codes while asserting contemporary runway audacity. Visible loungewear becomes not an accident of movement, but an intentional punctuation mark of the entire silhouette.

3. Radical Proportion Play

The styling relies heavily on contrast. An oversized, sharp charcoal wool blazer—complete with raw, unraveling thread details along the sleeve vents—contrasts directly against the tiny, shrunken dimensions of the knitwear underneath. By offsetting boxy masculine shoulder lines against bare midriffs and lightweight shirting, the outfit balances structured tailoring with undone casualness, creating a kinetic dialogue between weight and exposure.

4. Eclectic Accessories & Domestic Play

The inclusion of oversized, retro clear aviator glasses and a playful stuffed plush rabbit completely breaks the seriousness of traditional corporate attire. Posed alongside live ducks on polished parquet floors, Hadid treats the plush companion like an essential couture clutch—an ironic, tender detail that characterizes Miu Miu’s distinctive holiday charm.

An Uptown Fairytale: The Holiday Campaign Film

The playful, deadpan theatricality of Miu Miu’s holiday narrative comes fully alive in motion. Directed with creative guidance by Christopher Simmonds and lensed by Tina Barney, the campaign film follows Gigi Hadid and her eclectic ensemble of holiday guests navigating the townhouse salon, blending quintessential prep formality with quiet comedic absurdity.

Look 2: Heritage Knits & Sporty Tweed Blousons

In addition to deconstructed suiting, the campaign explores the dialogue between casual sportswear and collegiate knitwear. Hadid balances athletic ease with feminine tailoring in an ebony-and-green cotton fleece zipper blouson layered over a sand-beige wool sweater, finished with a classic button-down collar and the Vivant shiny leather mini-bag in rosy blush.

Look 3: The Festive Slip Dress Meets High-Tech Activewear

For the evening dimension of the campaign, Hadid steps into an opulent peach silk-and-wool slip dress featuring an intricately hand-embroidered sequined floral bustier. Subverting traditional cocktail codes, the delicate gown is juxtaposed with an oversized hooded cotton-fleece zip jacket, grounded by New Balance x Miu Miu 530 SL sneakers and accented with the mini Arcadie bag in embossed cherry red.

By merging classic holiday warmth with subversive preppy aesthetics, Gigi Hadid and Miu Miu prove that festive dressing doesn’t require playing by the traditional rulebook. It is a masterclass in intellectual glamour—one where nostalgic academia, domestic eccentricity, and cutting-edge tailoring meet in total harmony.